Improving Your Business’s Image How To Update Your Logo For Cheap
A logo is a key fraction of your business’s image. It’s the thing customers see throughout your contact with them, and it’s a chance to really show how grand professionalism you really have. But like anything, logo styles change. Likewise, your business may have changed along the way. Your logo needs to be updated from time to time to keep your business looking current, contemporary, and professional.
That said, not all business’s have the cash to do such a thing. Let’s face it, updating a logo is pretty far down the list of priorities for most companies. But don’t despair. Just because money is tight doesn’t mean your business can’t afford to freshen its logo. Here are some great ways to update your logo for cheap.
Ask if you really need to change it
Start by asking yourself if you really need to update your logo at all. Think about it. Your customers aren’t tracking every change of your company’s peep. Ask around and get feedback from people. You can conduct an informal survey regarding your business. But don’t ask people specifically about just your logo. Start by querying survey participants as to how they see the business overall. If they feel your company has a stodgy or inappropriate peek, then you can open to probe deeper to regain the specifics of whether the logo is the problem.
Do it yourself
If you decide that you should in fact really update your logo, consider doing it yourself, with the caveat that an amateurish logo update is worse than unbiased leaving it alone – it’s like getting a awful haircut. So make positive you’re up to the task. But the wide array of graphics programs allow a great deal of tweaking and tuning without noteworthy fuss. Start by looking at the wide array of logo and graphic construct books at major bookstores. There are several annuals that detail the latest trends in logos by showing hundreds of the latest, greatest logos. If nothing else, you can at least keep a little money this way by getting a very specific belief of what you want changed about your logo. This saves considerable money with a graphic designer, because he doesn’t have to hunt around and experiment to find what suits you.
Get a student to do it
If you feel you don’t have the tiniest shred of artistic talent, and you don’t think you could possibly learn enough to do a logo update, consider finding a graphic design student to take on the job. Student designers are always looking to form a portfolio of work they’ve done, and outside work looks better on their resume than just student projects. Contact local colleges and design schools to get some students to start with. Then initiate the process by seeing some samples of each student’s designs. Then work out a reasonable rate – don’t expect it for free. That’s not splendid, and it’s not good for anybody involved. A typical rate for professional freelance graphic designers is about $50.00 per hour. Negotiate a lower rate as you look fit.
Change just the font
Finally, one of the quickest, easiest ways to update a logo, is objective to change the font a bit. You don’t have to make a radical shift. Keep the font in the same family – san serif, script, or serif. You don’t want to jar your customers with an entirely new look. But this puny tweak can quickly and easily add freshness to your logo that can breathe new life into your business’s image.
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Filed under Logo Design Agencies by on Nov 3rd, 2011. 